An interesting article (Social CRM: The New Rules of Relationship Management) about ways that social networking can improve CRM. Cut to the chase… your customers are on Facebook, so you’d best be there as well. Encourage your team to network, and plan to leverage the information that these efforts yield. How do you know if your coworker is “friends” with your prospect?
Google acquires DocVerse
March 6th, 2010Yesterday, Google acquired DocVerse, a document sharing tool designed to add live document collaboration to Microsoft Office apps. What’s Google up to? I imagine it’s a means to migrate more Office users to Google Docs, bit by bit, but maybe there’s something else going on… like Google Docs on a desktop platform (think Picasa).